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Attract your customers with a good name and a reputation for quality, like Proverbs 22:1 says, "A good name is more desirable than great riches; to be esteemed is better than silver or gold."

Feb 19, 2024

Engage with your customers with humility and understanding, like Proverbs 18:12 says, "Before destruction a man's heart is haughty, but humility comes before honor." Deliver your products and services with excellence, like Colossians 3:23 says, "Whatever you do, work at it with all your heart, as working for the Lord, not for human masters." 


If you’re new to the idea of relationship marketing, it may feel like there are too many options which can lead to overwhelm or paralysis. Also, many business owners believe there’s not enough time to engage their customers one on one and help them feel valued. That’s simply not the case. In fact, relationship-based marketing is an easily repeated process with simple steps you can take over and over again.  

 

Step 1. Attract: As with any relationship, there has to be an attraction. A customer needs to feel a spark and desire to want to do business. Create an attractive reason for a customer to engage. This includes creating a niche and target customer so your marketing materials, goods, and services attract your ideal audience.  

 

Step 2. Engage: Once you’ve attracted your ideal customer, engagement is key. Think about how you would want to be treated and model your sales techniques to reflect that standard. What would make your customer feel valued before and during the sale? In what ways can you create a buying experience that feels personalized and rewarding for your customer?  


Step 3. Deliver: The time of sale is an important part of your relationship with your customer. How they feel during the sale will determine if they return or invest deeper in your business. What can you do to make this experience more than your customer expected? What can you add or provide to overdeliver on the promises you made leading up to the sale?  

 

Step 4. Follow up: Follow up after the sale is often one of the most valued experiences your customer has with your business. Looking to verify their satisfaction or offer any assistance or added value helps them see you are invested in a long-term relationship.   

 

Step 5. Offer continued value: Whether it is via email, promotions, or other marketing resources, continue to offer added value to the customer in between sales. Social media is a great way to engage customers in between sales and boost the relationship. Engage customers without asking anything in return. Simply keep the lines of communication open.  

 

Step 6. Ask questions: Asking for feedback is an easy way to build know, like, and trust with your customers. Since they likely have important perspective on your goods and services as well as the customer experience, they will value offering input to make their experience better or to develop products that they are looking for.    

 

Step 7. Give insider info: Allowing your customer an all-access or insider’s view of your business helps them feel part of the ‘in crowd’ and special. Offering sneak peeks or early access to goods and services builds their loyalty and boosts interest in your business.  

 

Step 8. Reward: Offering rewards or incentives to repeat customers helps them feel valued and excited to continue doing business. From punch cards to discounts on their customer anniversary, there are unlimited ways to reward customer loyalty.  

 

Building a longstanding relationship with your customers is easy with these steps. From beginning to end, each step will help you build a solid relationship and continued sales. 

 

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